When using some of the interactive services you might have seen the XBOX 360 Arcade logo and may have wondered like me if Dish TV was offering the XBOX live service . It seems like Microsoft has signed a advertising deal with Dish TV wherein , Dish TV will advertise the XBOX 360 console for a fee . Dish TV offers no services related in anyway to the XBOX 360 console itself .
To quote Salil kapoor,COO Dish TV “Marketers are constantly looking for innovative ways and channels to send marketing messages. Increasingly, as an outcome, customers are being bombarded with so much advertising messages it’s not surprising that these messages are blocked out. Dishtv with a critical mass of over 25 million viewers is filling the void as an innovative medium in the advertising market by providing greater flexibility and a highly targeted medium to reach customers within uncluttered advertising environment with measurable results”
Jaspreet Bindra, Regional Director, Entertainment and Devices Division, Microsoft Corporation (India) Pvt. Ltd.; expressed his enthusiasm at this new alliance, saying, “We are delighted to partner with Dishtv .”
The Microsoft Xbox 360 Arcade advertising campaign on Dishtv will also have ad spots running on Dishtvs default landing interactive channel No1000. As per TAM Media research, the agency that measures television viewership, the channel share of Dishtv’s Interactive channel 1000 in certain weeks is higher than that of CNN-IBN, CNN, UTVi, NewsX, and a few niche channels.
1 comments:
It is good to know the Dish TV and XboX 360 are collaborating with each other.
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